Apr 30, 2022
In General Discussions
Then contact moments. One of the oldest Job Function Email Database marketing adages. Old yes And completely 'old-dated'. I had my doubts. Seven times for a sale? That is very optimistic. So I went looking for where that figure comes from. What do you think? Hard to find! The Origin of the Rule of Seven Its origins is a 1930s research conducted by movie Job Function Email Database stars in America. Within a short period of time, someone had to see or hear an ad seven times before action was taken. Sorry, but you've only called 6 times in the last 18 months and I've forgotten your name. The 'master marketer' That theory was later Job Function Email Database introduced as a 'rule' by Dr. Jeffrey Lant Who doesn't know him? I checked out one of the Job Function Email Database books I could find. And there is no-nonsense in it, but the level is not special. When Lant introduced the rule is unknown. But it must have been in the '50s anyway. Look around you. Does it look like the thirties, fifties, or even the 90s? Not to compare EVERYTHING around us is advertising. Like your Job Function Email Database Instagram feed. One long strip of advertising of people who are brands, and brands that are people. Your LinkedIn feed? Also some advertising. And I'm not even Job Function Email Database talking about TV, radio, outdoor, and blogs. Advertising is everywhere. In the middle of the Job Function Email Database last century, seven may have been a magic number, but I'll help you out of the illusion. green parrot Lorre We have to hold on to at least tenfold before making a sale. Media consumption Job Function Email Database has not only increased enormously, but the amount of advertising and marketing we see has also grown strongly (between 4,000 – 10,000 ads per day ). And the attention span is Job Function Email Database lower than ever. So, here I introduce the new 'rule': you need a minimum of 70 contact moments for a 'movement'.