Year after year, many content teams are asked to deliver more and better content with the same staff and the same budget. In fact, 73% of B2C marketers say they plan to produce more content in 2017 than in 2016.But how? Here are three fundamental tips for increasing performance without burning out your team and losing the talent you rely on. (You might be Jamaica Phone Number List surprised to find that only one tip is directly related to the content.) RELATED CONTENT AT Hand-hewn to Write User-Oriented Content Faster1. Learn to say no to unnecessary workie way to scale your work with the resources you have is to drop any content tasks that don't meet your team and Jamaica Phone Number List business goals. While this may be difficult to determine, there is a simple question to ask, according to Michele Linn: Would someone miss your content if you didn't post it?
Let go of any tasks that don't meet your team and company goals, says heurist. Click to tweet Ouch. Obviously, if you're just starting a content path, you need to give it time before people miss it. But if you've been there consistently for a while and can't honestly say anyone would notice if you stopped posting, you might want to rethink that channel or Jamaica Phone Number List strategy. At a former employer, I inherited a content channel that I wasn't convinced was integral to my team's goals or necessary for overall business goals, but the project sponsor lobbied to that we continue to publish on it. We did, until a technical problem fortunately intervened. After a few months, with the issue still unresolved, it became clear that not only were the intended audience not missing the content, nor was anyone within the company. Saying goodbye to this
project was an easy proposition, and my team was freed up for more relevant work. But these decisions are not always so clear cutis can be helpful to build a business case for every initiative, whether your goal is to justify to yourself how you allocate your resources, to prove the value of an initiative that others question, or to justify abandoning your initiative Jamaica Phone Number List. a project you doubt but others champion. Martin Webster has written a practical guide to creating the perfect business case. He says the goal is to "outline the why, what, how and the Jamaica Phone Number List people needed to decide if a project is worth pursuing." Each business case for your content efforts doesn't have to be as detailed as Webster suggests as long as all the high-level ingredients are included. The Content Marketing Answer Book: Managing Your